Experience

Founder of Booza, a production house specializing in video campaigns, film production, and industry consulting. Art Director and Producer with a wide range of high-end and small-scale clients.

Previous experience includes roles as a risk consultant, economic analyst, and Digital Accelerator. Skilled in Enterprise Risk Management, Market Research, Data Analysis, Management Consulting, and Digital Transformation.

At Booza: Business Development, Branding Design and Identity Development, Financial Budgeting, Training, and Art Direction, Casting and full A-Z Production for clients and internal projects. Video campaign productions, social media management and management consulting services for marketing and growth for start-ups and well-established brands. Responsible for social media management services include quarterly and monthly strategy development and execution, monthly and quarterly reporting including KPI reporting and top-down strategy alignment across all departments including sales. Content creation and campaign creative direction, production and performance analytics. Clients include Bulldozer Group (including Cipriani & Scalini), Chef Izu Restaurants, Ka’ak Al Manara, Gerard and Koita.

At PwC: Manager and digital accelerator, specialized in management consulting for operating models and maturity/gap assessments across a wide range of industries and functions. Team lead for a digital transformation initiative across PwC Middle East lines of service. Specialized in management consulting for operating models and maturity/gap assessments across a wide range of industries and functions. Was team lead for a digital transformation initiative across PwC Middle East lines of service as a Digital Accelerator. PMI-ACP Certified.

At Phidar Advisory: Senior Economic Analyst conducting development modeling, quantitative and qualitative research including primary field research, as well as data analysis of cross industry micro/macroeconomic, financial, real estate, demographic, behavioral, and market trends. Specialized in report writing and editing that included client reports, research reports and quarterly market reports.